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Enterprise Sales & GTM Leader

Brad
Joffe

AI & emerging tech specialist. Building commercial functions from zero to tens of millions in ARR.

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Who I am

Consultative sales leader with a rare combination of legal training, deep GTM expertise, and hands-on product experience. Track record of closing strategic deals and owning the full sales cycle with high-growth startups and enterprise accounts — scaling businesses from zero to tens of millions in ARR across fintech, regtech, and AI.

Proven ability to sell emerging technology into technical stakeholders, build trusted advisor relationships with founders and C-suite executives, and translate complex product capabilities into tailored solutions. Deeply passionate about AI and its responsible development.

$40M+
ARR Scaled
M&A Exits
4
Continents
12+
Years in Tech

Experience

Apate.ai
Chief Commercial Officer (CCO)
2024 — Present
AI Fraud Prevention Enterprise

AI-driven scam prevention platform delivering real-time threat intelligence through voice and text agent deployments to banks and telcos globally. Joined as CCO to build the commercial function from the ground up.

  • Scaled from inception to over $1M ARR in under 9 months while establishing Apate as a credible global player in proactive fraud prevention.
  • Landed flagship enterprise partnerships with Commonwealth Bank, Macquarie Bank, Vodafone, Standard Chartered, TRM Labs, Capitec, and TNB Malaysia — spanning four continents.
  • Led international expansion across the UK, Europe, Southeast Asia, and Africa, building a high-conviction pipeline with Tier-1 financial institutions and telcos.
  • Built the GTM function end-to-end: sales execution, strategic partnerships, pricing architecture, positioning, and enterprise deal processes.
  • Drove press and PR contributing to national recognition including Most Innovative Startup and placement in Australia's Top 100 Innovators.
Retinue
Chief Operating Officer (COO)
2024
Operations Scale-up

Spearheaded operations for a rapidly growing outsourced bookkeeping and accounting provider, overseeing a team of 180 employees across Australia and the Philippines.

  • Supported revenue growth past $10M ARR by onboarding 1,400+ clients and expanding market footprint.
  • Restructured the organisation to achieve an optimal onshore/offshore mix, improving delivery quality and operational efficiency.
  • Designed and implemented scalable operational frameworks centred on people, process, and technology.
  • Overhauled the company tech stack and introduced cost-control strategies that materially reduced per-client operating costs.
Earnd
General Manager
2019 — 2024
Fintech Earned Wage Access APAC

Joined Earnd as a founding team member and helped build it from a standing start into Australia's leading Earned Wage Access provider, growing revenue from $0 to over $40M ARR through the Stream acquisition. Successfully navigated three acquisitions.

  • Owned the full commercial function, achieving 100%+ year-on-year revenue growth across APAC through multi-channel strategies.
  • Managed full-funnel sales from prospecting through to close, building and scaling a local team of 25+ people.
  • Created a strong nexus between product and GTM, translating customer insights into roadmap priorities.
  • Directed technical integrations with major financial institutions, strategic partners, and enterprise customers.
  • Negotiated and executed three M&A transactions, maintaining business continuity and growth through each transition.
OurCrowd
Director
2017 — 2019
Venture Capital Investor Relations

Advanced Australia's venture investing landscape, driving investor relations, partnerships, and deal flow for one of the world's most active venture investors.

  • Supported deal-flow and local business development for 180+ international portfolio companies.
  • Facilitated a landmark VC/Bank partnership with National Australia Bank.
  • Managed in-house legal and operational functions for the Australian business.
Addisons / Arnold Bloch Leibler
Solicitor → Lawyer
2014 — 2017
Corporate M&A Law

Practised in Corporate M&A at two of Australia's leading commercial law firms, executing trade sales, restructures, IPOs, reverse takeovers, and joint ventures. Ran Australia's first ever crowd-sourced equity capital raise via OurCrowd.

  • Executed transactions for clients ranging from early-stage startups to ASX200 companies.
  • Structured Australia's first crowd-sourced equity capital raise for Global Kinetics Corporation.
Investec Bank Plc
Analyst
2013
Banking

Rotated across multiple business units at Investec's London headquarters, contributing to legal, finance, and property projects.

  • Gained broad exposure across legal, finance, and property functions in an international banking environment.

Skills & Education

Core Competencies
Enterprise Sales Go-To-Market Strategy Revenue Growth Strategic Partnerships AI & Emerging Tech Regulatory & Legal Cross-functional Leadership International Expansion M&A Product Strategy Pricing Architecture Investor Relations Operational Excellence Team Building Fintech / Regtech Public Speaking
Education
Bachelor of Laws / Bachelor of Arts
University of Technology, Sydney
2008 – 2012 · Overall Distinction Average
Higher School Certificate (HSC)
Reddam House
2000 – 2006 · UAI 98.65

Awards & Giving Back

🏆
Australia's Top 100 Innovators
The Australian
🎖️
NSW Premier's Award for All-Round Excellence
🔑
Golden Key International Honour Society
Dean's Award · San Diego State University
🚀
Advisor & Squad Leader
Startmate — Australia's leading startup accelerator · 2024–present
🧠
Co-Founder, The Wolfy Foundation
Raised $750,000+ for brain cancer research · 2014–present
💡
Most Innovative Technology Company — AFR Boss
Apate.ai recognition

Let's talk

Open to strategic roles, advisory opportunities, and conversations about building something ambitious.